Tuesday, April 26, 2011

Seth Godin

Once again Seth Godin has written another inspiring and thought provoking post on the new reality.

I wrote in a previous post how the ebook industry is not only an exciting place to be right now but also it's an industry that is proving that despite a worldwide economic recession...the money hasn't actually disappeared, it's just moved to new places.

Over the course of this year I've noticed a general "feeling" from people who are now bored of several years of economic crisis and have accepted  that things are simply not going to return to the way they were before. This doesn't mean success and growth won't return, of course they will, the world's economy has always moved in cycles of boom and bust. However the next boom won't be created by people doing what they did before the bust, it will be created as Seth points out far more eloquently than me, by people creating new opportunities, by people deciding to take charge of their own destinies, careers and projects, The internet obviously has a huge part to play in this, it serves to make your marketplace a global one, it helps to remove gatekeepers and barriers to entry and it enables greater cooperation and sharing of ideas.

Now is the time to be busy, to start, to continue, to take charge of your ideas and your future and to be a part of the new reality.

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